Case Study

Digital Display & Geofencing

Recruitment: Montgomery Fire & Rescue

Campaign Length

May 2022 – August 2023

Their Objective

To recruit individuals interested in beginning a career with the fire department

Our Solution

  • Geofenced high schools, local colleges, technical schools, gyms, and recruitment fairs
  • Creatives emphasized the starting salary of $45K a year and the potential for career advancement
  • A 30-second video was edited for use on the client’s website and as a streaming TV ad

The Results

Over the course of the campaign, more than 200 applicants were generated. Notably, this was the client’s only advertising effort specifically targeting their desired audience, making the results even more impactful and aligned with their recruitment goals.