To recruit individuals interested in beginning a career with the fire department
Our Solution
Geofenced high schools, local colleges, technical schools, gyms, and recruitment fairs
Creatives emphasized the starting salary of $45K a year and the potential for career advancement
A 30-second video was edited for use on the client’s website and as a streaming TV ad
The Results
Over the course of the campaign, more than 200 applicants were generated. Notably, this was the client’s only advertising effort specifically targeting their desired audience, making the results even more impactful and aligned with their recruitment goals.