Case Study

Digital Display & Geofencing

Recruitment: Hampton VA Police Division

Campaign Length

March 2023 – March 2024 (ongoing)

Their Objective

To increase the number of applications for police officer positions.

Our Solution

  • Digital display and geofencing ads to extend the reach to a wide variety of candidates
  • Three unique campaigns targeted each unique audience
  • Geofences included local colleges, police departments, and Langley Air Force Base

The Results

The campaign achieved over 2.5 million impressions, significantly increasing brand visibility and reach among the target audience.