Case Study

Fall Enrollment Campaing

Alabama State University

Campaign Length

June – August 2022

Their Objective

To increase enrollment in their undergraduate program for Fall 2022.

Our Solution

  • Geofencing high schools in a 50-mile radius
  • Using display and streaming TV to target ages 16-20 and parents of teens
  • Search engine marketing
  • Facebook to target parents and TikTok to target high school students

The Results

The campaign delivered exceptional performance, resulting in 184 enrollments and attracting 800 website visitors, with over 245 returning users—a strong sign of continued interest. With a 28.15% click-through rate, far surpassing the industry average of 3%, the engagement was outstanding. Additionally, the campaign achieved 138,000+ completed streaming views and generated 45,000 social media interactions, showcasing broad reach and sustained audience engagement.