To increase applications for police officers locally, as well as applicants from a city where an officer-involved incident occurred
Our Solution
Digital display and geofencing campaigns were implemented to serve recruitment ads to a varied audience.
Our team placed geofences around local colleges, community colleges, police departments, sheriff’s offices, and military base-out processing stations.
Targeting elements included interests relevant to preferred candidates such as interest in law enforcement, resume tip searches, interview tip searches, new job searches, the “back the blue” movement, philanthropy for Fraternal Order of Police, and other police-backed
organizations and charities.
The Results
The client believed the campaign produced more candidates who could access the application and begin the hiring process.
The client claimed our campaign strategy reached more potential applicants because “everyone is on their phones all the time, so we need to be on their phones, too!”
Both the display and geofencing campaigns consistently produced satisfactory click- though rates.
