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Case Study

Geofencing Campaign

Recruitment: Corrections Officers

Campaign Length

February 2023 – July 2023

Their Objective

To increase the number of applications for corrections officers at three youth detention centers in Alabama

Our Solution

  • Two campaigns were run for three months, each targeting specific counties and facilities: one for the Jefferson County Detention Center and one for Montgomery and Autauga County Detention Centers.
  • Geofences were used to deliver ads to relevant locations like churches, gyms, and colleges to find applicants who were compassionate and optimistic about making a positive change for the future of their community.

The Results

The campaign led to a 4x increase in applications compared to the two months prior, highlighting its effectiveness in driving meaningful engagement and action from the target audience.