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Case Study

Geofencing Targeted Neighborhoods

Hvac & Plumbing Services

Campaign Length

12 months

Their Objective

To target specific residential areas with geofencing display ads to generate service calls from current and prospective clients.

Our Solution

  • Ads were delivered to mobile devices in areas with homes older than 10 years and household incomes of $75k+.
  • Our team identified the majority of these areas and a satellite geofence was drawn.
  • After signing a non disclosure agreement, the client sent a monthly service job address list so we could create a Matchback Report to compare the list to those receiving ads.

Each job was categorized as an old or new client. Anyone who had not had service in two or more years was considered a new client.

The Results

The campaign drove over $185,000 in new customer spend, while generating more than $607,000 from existing customers, showcasing its effectiveness in both acquiring and retaining high-value clients.