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Case Study

Programmatic Display

Recruitment: Boy Scouts Of Tukabatchee

Campaign Length

August 2022 – November 2022

Their Objective

To increase enrollment in Boy Scouts

Our Solution

  • Programmatic display to target parents in the counties where the troop operates
  • Targeted parents with children ages 8-11 interested in kids’ sports, extracurricular activities, or had a background in scouting
  • Creatives coincided with in-school recruitment activities so parents could be messaged repeatedly across multiple platforms.

The Results

With a click-through rate of 0.26%—more than 3x the national average of 0.08%—this 2-month campaign exceeded expectations. As a result, the client successfully met their recruitment goals for the entire year, underscoring the campaign’s precision and impact.