Case Study
Attract prospective students across Alabama, driving engagement and enrollment for Central Alabama Community College
Create an SEM campaign that focuses on boosting visibility and conversions for Central Alabama Community College by targeting high-intent keywords and key audience segments.
Our campaign generated impressive results, achieving 76,533 total clicks from 145,163 impressions, resulting in a strong 52.72% click-through rate (CTR). We recorded 1,270 total conversions with a 1.66% conversion rate, all while maintaining cost-efficiency. The total spend was $8,009.64, with an average cost per click of just $0.10 and an average cost per conversion of $6.31.
