Case Study

Digital Display & Geofencing

RECRUITMENT: HAMPTON VA POLICE DIVISION

CAMPAIGN LENGTH

March 2023 – March 2024 (ongoing)

OBJECTIVE

To increase the number of applications for police officer positions.

THE CHALLENGE

To use a limited budget to reach three unique applicant pools: recent college graduates seeking a career in law enforcement, certified officers from other departments, and retired military

SOLUTION

Digital display and geofencing ads to extend the reach to a wide variety of candidates
Three unique campaigns targeted each unique audience
Geofences included local colleges, police departments, and Langley Air Force Base

RESULTS

2.5M+

IMPRESSIONS

KEY FINDING

Using both display and geofencing campaigns with distinct targeting allowed the client to reach a large pool of unique applicants.