Case Study

Geofencing Campaign

RECRUITMENT: CORRECTIONS OFFICERS

CAMPAIGN LENGTH

February 2023 – July 2023

OBJECTIVE

To increase the number of applications for corrections officers at three youth detention centers in Alabama

THE CHALLENGE

The client was looking for applicants with specific characteristics to apply for corrections officer job openings.

SOLUTION

Two campaigns were run for three months, each targeting specific counties and facilities: one for the Jefferson County Detention Center and one for Montgomery and Autauga County Detention Centers.
Geofences were used to deliver ads to relevant locations like churches, gyms, and colleges to find applicants who were compassionate and optimistic about making a positive change for the future of their community.

RESULTS

4x

INCREASE IN APPLICATIONS FROM TWO MONTHS BEFORE THE CAMPAIGN

KEY FINDING

Our team found that narrowing down the targeting to the counties and facilities based on need produced better results than delivering a few ads to a larger, more generalized area.