Case Study
Programmatic Display
RECRUITMENT: BOY SCOUTS OF TUKABATCHEE
CAMPAIGN LENGTH
August 2022 – November 2022
OBJECTIVE
To increase enrollment in Boy Scouts
THE CHALLENGE
The client was not receiving a substantial number of Boy Scout enrollments. The client struggled to reach parents of scout-aged children.
SOLUTION
- Programmatic display to target parents in the counties where the troop operates
- Targeted parents with children ages 8-11 interested in kids’ sports, extracurricular activities, or had a background in scouting
- Creatives coincided with in-school recruitment activities so parents could be messaged repeatedly across multiple platforms.
RESULTS
0.26%
CLICK-THROUGH RATE (NATIONAL AVERAGE 0.08%)
The client met their recruitment goals for the year with this 2-month campaign.
KEY FINDINGS
- The programmatic display campaigns successfully reached the intended audience.
- A heavy focus in August/September was found to be the most successful months for recruitment.
