Case Study
Programmatic Display
RECRUITMENT: VOLUNTEERS
CAMPAIGN LENGTH
August 2022 – September 2022
OBJECTIVE
To reach recent college graduates in need of work experience to volunteer for a program similar to Peace Corps or AmeriCorps
THE CHALLENGE
The ideal volunteer falls within a narrow applicant group: although a stipend is provided, recruits need to have additional financial support to cover outside expenses and be committed for one year. The campaign needed to target three states on a limited budget.
SOLUTION
- Digital display was used to target this highly specific audience Targeting elements included interest in philanthropy, openness to new ideas, wanting work experience, recent college graduates, current college students, and individuals ages 22-26 years old.
RESULTS
466
WEBSITE VISITORS
$2.60
COST PER CLICK
KEY FINDING
Digital display campaigns are the most cost- effective way to reach a large number of potential volunteers across multiple states in a short amount of time. Specific targeting elements attracted the interest of qualified applicants.
