Case Study

Revenue Infusion Campaign

HVAC & PLUMBING SERVICES

CAMPAIGN LENGTH

1 week

OBJECTIVE

To drive business revenue during slow months by offering a $69 maintenance check

THE CHALLENGE

The client wanted to increase revenue during the shoulder season.

SOLUTION

  • The client provided a list of emails to serve a programmatic email campaign.
  • The email was sent to clients who were not already part of a maintenance plan, promoting a $69 HVAC system check.
  • The campaign reached 6,700+ individuals from the client database and 32k+ non-clients

RESULTS

101
BOOKINGS

$8,790
BOOKING REVENUE

38%
OF SERVICE CALLS RESULTED IN ADDITIONAL SERVICES

$29K
REVENUE GENERATED FROM ON-SITE UPSELLS

$770
AVERAGE REVENUE PER UPSELL

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