Case Study Revenue Infusion Campaign HVAC & PLUMBING SERVICES CAMPAIGN LENGTH1 weekOBJECTIVETo drive business revenue during slow months by offering a $69 maintenance checkTHE CHALLENGEThe client wanted to increase revenue during the shoulder season.SOLUTIONThe client provided a list of emails to serve a programmatic email campaign.The email was sent to clients who were not already part of a maintenance plan, promoting a $69 HVAC system check.The campaign reached 6,700+ individuals from the client database and 32k+ non-clients RESULTS 101BOOKINGS $8,790BOOKING REVENUE 38%OF SERVICE CALLS RESULTED IN ADDITIONAL SERVICES $29KREVENUE GENERATED FROM ON-SITE UPSELLS $770AVERAGE REVENUE PER UPSELL