Case Study
Revenue Infusion Campaign
HVAC & PLUMBING SERVICES
CAMPAIGN LENGTH
1 week
OBJECTIVE
To drive business revenue during slow months by offering a $69 maintenance check
THE CHALLENGE
The client wanted to increase revenue during the shoulder season.
SOLUTION
- The client provided a list of emails to serve a programmatic email campaign.
- The email was sent to clients who were not already part of a maintenance plan, promoting a $69 HVAC system check.
- The campaign reached 6,700+ individuals from the client database and 32k+ non-clients
RESULTS
101
BOOKINGS
$8,790
BOOKING REVENUE
38%
OF SERVICE CALLS RESULTED IN ADDITIONAL SERVICES
$29K
REVENUE GENERATED FROM ON-SITE UPSELLS
$770
AVERAGE REVENUE PER UPSELL