Case Study
Search Engine Marketing
CENTRAL ALABAMA COMMUNITY COLLEGE
CAMPAIGN LENGTH
October 2022 – Present
OBJECTIVE
Attract prospective students across Alabama, driving engagement and enrollment for Central Alabama Community College
SOLUTION
Create an SEM campaign that focuses on boosting visibility and conversions for Central Alabama Community College by targeting high-intent keywords and key audience segments.
RESULTS
76,533
TOTAL CLICKS
145,163
TOTAL IMPRESSIONS
52.72%
OVERALL CTR
1,270
TOTAL CONVERSIONS
1.66%
CONVERSION RATE
$8,009.64
TOTAL COST
$0.10
AVG. COST PER CLICK
$6.31
AVG. COST PER CONVERSION
