Digital Billboards

These digital billboards are typically built in prime, high-traffic locations like highways and cities. Because of this placement, digital billboard advertising achieves some of the highest exposure and interactivity rates versus other advertising methods. A study from the Out of Home Advertising Association of America (OAA) showed that from 2017-2022, billboard advertisements produced significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, and print and online executions. This attention-grabbing USP is worth capitalizing on, especially in your consumers’ most highly trafficked areas. However, with digital billboard advertising, you must mind your target market, demographics and traffic levels to make sure you’re selecting the right location and package. You can usually pick and plan the best slot for your advertisement to show in order to achieve optimal results. exploreMedia is experienced in optimizing your digital billboard placements, and wants to help your business succeed in out-of-home advertising. 

In recent years, billboard-size digital displays have reached a new level of affordability. Prices will vary based on the billboard’s location, and the estimated number of consumers who will see your billboard. Because digital billboards are placed in high-visibility areas, they offer a great opportunity to increase your brand awareness while saving money. If you want to target a broad group of consumers and are looking for an increase in your brand’s awareness, a digital billboard is the perfect solution for your business.

The content and design of your digital billboard advertisement is arguably just as important as the location. Consumers want color, movement and additional stimulation to keep their attention.  It is important to showcase highly concentrated, concise and memorable messages to attract and encourage onlookers to interact with your advertisement. Keep in mind that consumers only get a few seconds to read your advertisement. By providing easy, actionable information, a billboard can be more effective than other forms of advertising. Additionally, you should make sure your advertisement does something creative to gain more traction than bland, static images on traditional billboards. exploreMedia is excited to help you create the most optimized designs for your digital billboard advertisement to get your audience’s attention and gain traction on your websites and social media platforms.

Whether you’re on a long winding road or facing hours of bumper-to-bumper traffic on the interstate, you have undoubtedly come across a billboard. These digital billboards are typically built in prime, high-traffic locations like highways and cities. Because of this placement, digital billboard advertising achieves some of the highest exposure and interactivity rates versus other advertising methods.They are designed to exchange images every couple of seconds, and can be used to advertise a new event or restaurant, or a potential service or venue your consumers will be interested in. exploreMedia is experienced in optimizing your digital billboard design, content and placement, and wants to help your business succeed in digital billboard advertising. 

Benefits

• Increase brand awareness and visibility using large, eye-catching displays that can reach thousands of potential and current consumers
• Update your advertisements in real time for quick turnaround for campaign launch and communicating time-sensitive messages to consumers
• Highlight multiple messages at once, allowing equal momentum for all of your events or promotions