Case Study
Fall Enrollment Campaign
ALABAMA STATE UNIVERSITY
CAMPAIGN LENGTH
June – August 2022
OBJECTIVE
To increase enrollment in their undergraduate program for Fall 2022
SOLUTION
- Geofencing high schools in a 50-mile radius
- Using display and streaming TV to target ages 16-20 and parents of teens
- Search engine marketing
- Facebook to target parents and TikTok to target high school students
RESULTS
184
ENROLLMENTS AS A RESULT OF THE CAMPAING
28.15%
CLICK THROUGH RATE (AVG. 3%)
800
WEBSITE VISITORS
245+
RETURNING WEBSITE VISITORS
138K+
COMPLETED STREAMING VIEWS
45K
SOCIAL MEDIA ENGAGEMENT
