Case Study
Logo & Branding
A&R ROOFING AND EXTERIORS
PROJECT LENGTH
July 2024
OBJECTIVE
To update the client’s logo and launch new branding strategy
THE CHALLENGE
The client had an outdated logo and no branding strategy, as well as a limited digital presence.
SOLUTION
We took the client through a step-by- step process of building their logo and supporting brand visuals.
- We determined the client’s needs during a call, getting style suggestions before the design process began.
- Our team presented three moodboards to provide clarity on brand essence and personality.
- Three black and white logo options helped the client focus on the logo form before moving into supporting visuals.
- A branding presentation was created and included the logo in full color, an expanded color palette, brand typography, and mockups exhibiting the brand design in real-world scenarios.
- Once the brand was approved, our team created the final logo files and brand guidelines.
KEY FINDINGS
Breaking the process down into a few rounds of approval cut down on extreme revisions and streamlined the process. The package allowed for a smooth and expedient website launch. The client’s strong visual identity is key to becoming “known before needed” in their area.
