What Your Competitors Are Doing in Digital Marketing (That You’re Not)
Digital marketing evolves quickly, and it can feel like your competitors are always one step ahead. The good news? With the right strategies, you can catch up– and even outpace them!
We’re breaking down the top tactics successful competitors use to attract customers, improve visibility, and grow their businesses. Plus, we’ll show you how to implement these strategies to give your digital marketing a serious boost.
When you put data to work, your ad dollars go further, and your results get stronger. With exploreMedia, you’ll also receive expert analysis, detailed reports, and actionable recommendations to keep your campaigns on track.
Get Smart With Data-Driven Ad Campaigns
Competitors winning in digital marketing aren’t guessing– they’re using data to make informed decisions. By analyzing audience behavior, testing ad performance, and optimizing their strategies, they ensure every dollar spent delivers maximum impact.
Your Next Steps:
- Start with insights: Use tools like Google Ads and Facebook Ads Manager to understand your audience– what they’re searching for, when they’re active, and what resonates.
- Test and tweak: Run A/B tests on ads to determine the best-performing headlines, visuals, and calls-to-action.
- Focus on goals: Define your objectives, whether it’s brand awareness, website traffic, or sales, and align your campaigns accordingly.
- Leverage automation: Automate targeting, bidding, and optimization to boost efficiency and ROI.
Rank Higher With Hyper-Targeted SEO
If your competitors dominate search results, it’s likely due to Search Engine Optimization (SEO). SEO ensures your business shows up when customers search for your products or services. With the right strategies, you can improve visibility, attract qualified leads, and build trust.
Your Next Steps:
- Find the right keywords: Use tools like Google Keyword Planner to identify high-value, intent-driven keywords like “best [service] in [city].”
- Think local: Optimize your Google Business Profile with accurate details, photos, and reviews to boost local search rankings.
- Optimize your website: Regularly update content with blogs, FAQs, and guides. Ensure your site is fast, mobile-friendly, and secure to meet Google’s standards.
- Monitor and adjust: Use Google Analytics to track performance and refine strategies based on the data.
At exploreMedia, we’ll help your business stand out locally, assess your SEO performance, and create a tailored plan to boost rankings and attract more customers.
Retarget Your Visitors to Seal the Deal
Did you know that most website visitors leave without taking action? Site Retargeting can keep your brand top-of-mind and encourage those potential customers to come back and convert.
Your Next Steps:
- Set up retargeting ads: Use platforms like Google and Facebook to re-engage past visitors. Tailor ads to their behavior for maximum relevance.
- Offer incentives: Entice them with exclusive offers or discounts to encourage action.
- Use multiple formats: Include dynamic visuals, carousel ads, and strong calls-to-action like “Save Now” or “Get Started Today.”
- Track and test: Monitor metrics like click-through rates and conversions to optimize results over time.
With exploreMedia’s retargeting expertise, you can re-engage your audience, drive loyalty, and turn one-time visitors into long-term customers.
Be Everywhere Your Audience Is
Competitors don’t rely on one platform– they meet their audience across multiple channels. From Streaming TV Ads to Geofencing, they maximize visibility by showing up where customers spend time.
Your Next Steps:
- Explore streaming platforms: Use Hulu or Roku to reach cord-cutters with highly targeted ads.
- Use Geofencing: Deliver location-based ads to nearby customers or event attendees.
- Boost social visibility: Run engaging campaigns on Facebook, Instagram, or LinkedIn to expand your reach.
- Think multi-channel: Combine digital ads with traditional methods like email or print for a cohesive approach.
We design cross-channel strategies customized to your business goals, ensuring your message connects with your audience wherever they are.
Benchmark Your Performance
How do you stack up against your competitors? Successful businesses regularly assess their performance, identify gaps, and refine their strategies to stay ahead.
Your Next Steps:
- Do a competitor audit: Use tools like SEMrush or SpyFu to analyze competitors’ keywords and advertising strategies.
- Track your KPIs: Monitor key metrics like website traffic, conversion rates, and ROAS to measure success.
- Seek expert advice: Let exploreMedia help you benchmark your efforts and develop strategies to outpace the competition.
Take the Guesswork Out of Digital Marketing
Digital marketing doesn’t have to be overwhelming. At exploreMedia, we simplify the process with tailored strategies and actionable insights.
Ready to level up your marketing? Contact exploreMedia today to start outpacing your competitors and driving measurable results.
